Audience

Tags

Tags are free-form labels you attach to contacts — VIP, Trade show 2026, Wholesale. Use them to mark people from a source or campaign, then build segments and target from them.

Add a tag to contacts

1. Open Contacts.
2. Select the contacts you want (or “select all”).
3. Open Actions → Add a tag.
4. Type the tag and confirm. It's applied to every selected contact (de-duplicated).

Tags appear on each contact's profile. A contact can carry several tags at once.

Good ways to use tags

• Source — where a contact came from (an import, event, or partner).
• Interest — a product category or preference they showed.
• Lifecycle — VIP, wholesale, first-time buyer.

Then create a filter segment on a tag to email exactly that group.

Next steps