Deliverability & compliance

Sender, domain & landing in the inbox

Great campaigns only matter if they reach the inbox. The two biggest levers are authenticating your sending domain and only emailing people who opted in.

Verify your sending domain#

Sending from your own domain (e.g. info@yourstore.com) authenticated with SPF, DKIM and DMARC is what keeps you out of spam.

1. Go to Settings → Domain.
2. Add your domain: Sendcore shows the DNS records to add at your provider.
3. Add the records, then verify. Once verified, set your sender name and address.

List hygiene#

• Only email opted-in contacts. Sendcore sends to subscribed contacts only.
• Never import purchased or scraped lists: bounces and complaints wreck your reputation.
• Let unsubscribes stick. Sendcore adds one-click unsubscribe and never re-emails opt-outs.
• Warm up gradually on a new domain: don't blast a huge list on day one.

How your contacts unsubscribe#

Every marketing email Sendcore sends offers two ways out. Both put the address on your suppression list, the addresses Sendcore no longer emails:

• The unsubscribe link at the bottom of the email opens a short page in English, whatever the language of the email. The contact is unsubscribed when they tap the button on it: opening the page alone changes nothing, so the security scanners that open every link in an email cannot unsubscribe anyone by mistake.
• The mail app's unsubscribe button (Gmail, Apple Mail and many other apps can show it at the top of the email) tells Sendcore directly, with no page to open.

From that moment the address gets no more campaigns or automation emails from you, even if your store still shows it as subscribed. Sendcore confirms an unsubscribe only once it is saved: in the rare moment it cannot be saved, the page tells the contact they are still subscribed and asks them to try again in a few minutes, and the mail app's request is refused rather than confirmed.

When a customer asks you directly, by email or by phone, to stop receiving your emails, or writes that unsubscribing did not work, unsubscribe them yourself:

1. Go to Audience → Contacts and search for their email.
2. Tick their row, open Actions and choose Unsubscribe.
3. Confirm with Unsubscribe. Sendcore stops emailing them right away.

Compliance#

You're responsible for the marketing laws that apply to you (GDPR, CAN-SPAM, …). In practice: get clear consent, identify yourself, and make opting out easy. All of which Sendcore supports.

Next steps