Audience

Segments

A segment is a targeted group of contacts. Instead of blasting everyone, you send to the people who matter — recent buyers, lapsed customers, a city, or a group you built in Shopify. Segments are available as the audience for any campaign.

Types of segment

Filter segment (dynamic)

Built from rules — purchase history, subscription status, tags, location, behaviour. Membership recalculates automatically, so “bought in the last 30 days” always reflects today.

1. Go to Segments → New segment and choose Filter.
2. Add one or more rules (combine them to narrow the audience).
3. Name it and save — Sendcore computes membership in the background.

Shopify segment (linked)

Already built segments in Shopify (Customers → Segments)? Import them. Sendcore mirrors the Shopify segment and keeps members in sync, so you can email a Shopify-defined audience without rebuilding rules.

1. On the Segments page choose New segment → From Shopify.
2. Pick any segment defined in your Shopify admin and import it.

Manual segment (static)

A fixed list of contacts you choose — handy for one-off sends or an imported list that shouldn't change.

Using a segment

When you create a campaign, pick a segment as the recipients. It sends only to the subscribed contacts in that segment. Each segment's size is shown on the Segments list.

Next steps